About Us

Automotive tire manufacturer PT Multistrada Arah Sarana (MASA) was first established in 1991, just as Indonesian business and industry were expanding and upgrading. By 1994 the factory had commenced production of replacement tires for automobiles, and the number of units sold each year grew rapidly. MASA first sought technical assistance from global manufacturer Pirelli (1991 to 1994), followed by a similar agreement with Continental (1994 to 2000).

Over the years, MASA has greatly expanded its manufacturing complex, which today covers ten hectares of buildings on a 61-hectare site in East Cikarang, approximately one hour from Indonesia’s capital, Jakarta. Faithful adherence to global quality standards, overseen by a proven professional management team, was certified by the award of ISO 9001-2000 and SNI 19-17025-2000 accreditation.

MASA tires are seen in daily use on nearly every continent, in scores of countries, and are considered benchmarks of quality among industry peers.

Our Technology

First priority for our design is quality. After benchmarking and market survey, MASA finalizes designs based on performance, comfort, and style. Our ultimate goal is to provide customer satisfaction.

The manufacture of the ACHILLES performance tire was only possible through the installation of a completely new and state-of-the-art production line. Achilles is positioned to compete against high-end world-class performance tires from major manufacturers, marked a significant commitment by MASA to deliver leading-edge tire technology to its customers. New confidence in our competitive strength emboldened the company to move into specialized areas of production such as winter tires for northern climes.

MASA employs 35 engineers for compound development, tire construction, mold design, simulations, and process engineering. The company uses the latest simulation software, which tests noise levels, rolling resistance, and wet braking predictions at early stages before mold making. MASA constantly tests the Achilles brand against competitors to guarantee that we are meeting the highest quality standards.


Click Here to see more Factory Photos